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New casino hopes to match price to patrons
Las Vegas Review-Journal, Sunday, October 19, 2008 at 2:53:53 PM
The challenge for Station Casinos in opening Aliante Station is to not scare away the customers. In other words, the $662 million North Las Vegas hotel-casino may resemble Red Rock Resort in Summerlin, but it better not have Red Rock prices.

Aliante Station executives seem to have to have taken that thought to heart.

"The key is to have approachable price points, to correctly market the property and to be smart enough to understand our customer base," Aliante Station general manager Joe Hasson said.

Some 1,500 of Aliante Station's 2,500 slot machines are multidenomination penny-based games. The property has budget-conscious restaurants, such as T.G.I. Friday's and the Original Pancake House. MRKT, the resort's steakhouse, evokes images of the upscale Hank's at Green Valley Ranch Resort and T-bone's at Red Rock. But the average dinner check could be 30 percent lower.
...read the rest
...details about Aliante Station Casino + Hotel

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