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Hooters buys in to Seattle card room scene

PRNewswire,  Monday, September 14, 2009 at 6:48:59 PM

Building on the successful history of the renegade brand, the local franchise of Hooters will soon open two new stores in the Seattle market, each featuring a card room to augment the entertainment options of its "nearly world-famous" food and Hooters Girls. The two new stores in South Park (in south Seattle) and Renton will open on September 24th and in early October respectively. The South Park property will also feature a dueling piano bar and the Renton property will have a modernized bowling lounge done-up in the orange, white and polished wood Hooters motif. Ed Pilarz, president of Altium Development, parent company of the local Hooters franchise explains the obvious excitement and rationale behind the dual-concept: "Everyone we talk to about this concept is immediately excited. It's an idea that just makes sense because the target consumer of Hooters is so well-matched with the local casino player We estimate that 75% of local casino patrons are casual players and so a restaurant with a casual, unpretentious and fun atmosphere is going to increase casino business and vice versa. Especially with the addition of bowling and a piano bar." The entirely remodeled South Park facility (formerly Rascals Casino, 9635 Des Moines Memorial Blvd just off HWY 99) will open to the public on Thursday, September 24th at 10AM. The casino will feature 15 table games, in varying combinations of Texas Hold'em, Blackjack, Spanish 21, Pai Gow, Mini Baccarat and 4-Card Poker across a 6,000sf modern casino floor. The facility will also feature a 2,000sf adjoined dueling piano bar convertible for special promotions and events. The lounge-area will boast a 40-foot bar, and a 15-foot HD video wall which will broadcast Seattle Seahawk games and other pay-per-view sporting events. "The playful nature of a dueling piano bar plays right to Hooters strengths," says Pilarz. "Performers and patrons will be able to ham it up and unwind after a hard day's work. Hooters is successful across the nation because it's a neighborhood restaurant where you can go to have fun and forget your troubles. Fun, interactive pop music hits are a huge part of that." The South Park Hooters will also feature a walk-up Express Service window convenient for the many shift-employees in the area. A limited menu includes signature Hooters fare such as hot wings, and tater tots as well as "Hand Wiches" served on flat bread and mini corn dogs. A similar menu will be offered in the casino and piano bar. the source
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