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New Jersey Gambling News Brief

Casino with tarnished image vows to win back customers

NBC10.com,  Tuesday, January 15, 2008 at 8:47:11 PM

Atlantic City's Tropicana Casino and Resort is going on the offensive to win back customers and polish a tarnished image.

The casino plans to rehire about 150 workers within the next six weeks. It also will launch a major advertising campaign aimed at undoing the damage that its former owners did to its reputation through massive job cuts.

Tropicana president Mark Giannantonio told The Associated Press the resort needs to be the top provider of customer service in Atlantic City.

The Trop's owners last year eliminated 900 jobs and alienated customers through poor service and cleanliness.

The Casino Control Commission stripped the owners of the casino license. The state is seeking a new buyer for the property, which includes New Jersey's largest hotel at 2,129 rooms.

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