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Kansas Speedway promises road course if Hard Rock gets casino contract


Kansas City Business Journal,  Tuesday, August 26, 2008 at 12:24:30 PM

Kansas Speedway officials said Monday that they will add a road course to the track's infield if Hard Rock Hotel & Casino is awarded a casino-management contract by the Kansas Racing and Gaming Commission.

This is the second incentive that Kansas Speedway manager International Speedway Corp. has offered. Last week, track officials said they would petition NASCAR to move an additional event to Kansas Speedway if the Hard Rock Hotel & Casino won the contract.

"Our ability to cross-promote a premium gaming, entertainment and retail destination development and state-of-the-art road course at Kansas Speedway will attract car clubs not only in the region, but from across the country," Kansas Speedway President Jeff Boerger said in a release. "This business model helps support our investment in the construction of the road course and, more importantly, will drive higher tourism dollars for the Kansas City area."


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