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Wisconsin Gambling News Brief


New Director of Casino Marketing appointed


Press Release,  Monday, February 12, 2007 at 8:40:49 AM

Lake of the Torches Resort Casino, the leading gaming and hospitality resort for northern Wisconsin, has named Michael J. Broderick as their new Director of Marketing. Lake of the Torches Resort Casino is a tribally run enterprise of the Lac du Flambeau Band of Lake Superior Chippewa.

Broderick will provide strategic market planning and implementation for the rapidly growing Lake of the Torches property as well as overseeing departments that contribute to its marketing efforts.

"We are excited to have Michael join our organization," said CEO Bill Guelcher. "Michael's extensive experience and exceptional track record in casino promotions, direct marketing and player development will make an immediate impact on our brand awareness, the service provided to our customers, and as well as our property's growth in the coming years."

Broderick brings with him a diverse background in marketing and casino operations. He has held a number of executive positions at Trump 29 Casino in California, the Agua Caliente Casino and the Spa Resort Casino in Palm Springs, California, Lincoln Park, a "Racino" outside of Providence, Rhode Island, Ute Mountain Resort Casino in Four Corners, Colorado, The Mill Casino - Hotel in North Bend, Oregon, as well as the Casino de Juegos de Coquimbo, Chile.

"I am very pleased about this tremendous opportunity to move forward and grow with Lake of the Torches Resort Casino," Broderick said. "It is really great to be part of such a nationally-renowned organization. I look forward to helping the company and the Tribe to continue with its phenomenal growth and prestigious recognition."

Situated on the shores of Pokegama Lake and nestled in Wisconsin's Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 850 slot machines (including a non-smoking area), 12 blackjack tables and two Poker tables, a high-stakes Bingo Hall seating up to 500 persons, a 24-hour food court and the Eagle's Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and versatile business center. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars.




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