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Missouri Gambling News Brief


Pinnacle powers up Lumiere Place


Press Release,  Thursday, December 20, 2007 at 10:31:36 AM

Pinnacle Entertainment, Inc. today announced it has opened Lumiere Place, the company's new casino and entertainment complex in St. Louis. The property is adjacent to St. Louis' Central Business District, the America's Center convention center, the 66,000-seat Edward Jones Dome stadium and the Laclede's Landing entertainment district, and near the famed Gateway Arch.

To highlight the opening ceremony, Pinnacle Entertainment Chairman and Chief Executive Officer Daniel R. Lee and St. Louis Mayor Francis G. Slay threw an oversized light switch and lit the massive light box, or "Lumiere," surrounding the complex's 24-story tower.

"Lumiere Place represents a new era in the Midwest's gaming and entertainment," Lee said. "While our casino technically meets the state's standards for a 'riverboat,' it does not feel or look like a riverboat; it looks and feels like a casino on the Las Vegas Strip. It is also authentic in its style. We didn't try to replicate a historical theme, or copy a casino that was built elsewhere. We developed a contemporary style that is unique to St. Louis and is a step ahead of all other casinos that have ever been built. Even the name 'Lumiere Place' is unique to St. Louis, paying homage to its French origins while highlighting the huge light feature that will now forever be a distinctive part of the city's skyline."

Lumiere Place, with an investment of $507 million, features a large casino with approximately 2,000 slots and more than 45 table games. It also houses two hotels: the Pinnacle-owned, 200-room Four Seasons Hotel St. Louis, which occupies the high-rise tower; and the 295-suite HoteLumiere, which is undergoing a $16 million renovation and is connected to the property via a sky bridge crossing Second Street. Lumiere Place has over 2,000 parking spaces and is easily accessible from Interstate 70 and the Dr. Martin Luther King and Eads bridges. Parking is always free for gamblers. It is also convenient to the Laclede's Landing stop on the MetroLink light rail system. Additionally, Lumiere Place will be connected to Baer Park, the Central Business District and the America's Center convention center via underground moving walkways passing under Interstate 70. Both hotels and the underground pedestrian tunnel will open in early 2008.

"This opening has been more than four years in the making," said Todd George, Vice President and General Manager of Lumiere Place. "Today, we get to share with the public this beautiful building, built by thousands of diligent construction workers and brought to life by our enthusiastic and fun-loving employees. Lumiere Place has an energy and excitement that our visitors will immediately feel, and that will make it everyone's 'place' in the city."

Lumiere Place leads a renaissance that is underway in downtown St. Louis and throughout the city, with more than $4.5 billion being invested in housing and economic development in recent years.

Including this first phase, the Company owns all the real estate in the Lumiere Place area, an approximately 20-acre redevelopment zone adjoining the Mississippi River bounded by Third Street, Carr Street, Leonor K. Sullivan Drive and Dr. Martin Luther King Boulevard.


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