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Planet Hollywood rises from the dust of the Aladdin

Press Release,  Wednesday, April 18, 2007 at 10:28:12 AM

Planet Hollywood is proud to announce the arrival of the new Planet Hollywood Resort & Casino, a fully renovated entertainment and luxury destination on the former site of the Aladdin, in the heart of the legendary Las Vegas Strip. The unprecedented head-to-toe renovation is retro-chic. From the floor to ceiling Swarovski crystal chandeliers in the glamorous lobby, to the cutting edge casino floor with majestically high ceilings and architectural touches that are unrivaled in the city, the resort is positioning itself as one of the major players on the Strip.

Plans for the complete re-branding of the resort were revealed today and include a highly anticipated group of restaurants, lounges, nightclubs, live shows and retail partners by Robert Earl, co-chairman of Planet Hollywood Resort & Casino.

"Here we are, standing in the ultimate location in Las Vegas, in the center of the Las Vegas Strip to unveil Planet Hollywood Resort & Casino," said Robert Earl, co-chairman. "This project is the fulfillment of a dream, and I am very proud to say that the Planet is rising!"

The new Planet Hollywood Resort & Casino offers guests the ultimate VIP experience with 2,600 movie-themed rooms and suites, as well as the chance to immerse themselves in the elite world of celebrity and Hollywood culture. The resort boasts the latest in technology with 5,000 Panasonic high definition plasma televisions in the public areas and guest rooms, including over 250 hi def plasmas on the main casino floor, an expansive gaming area with all the hottest table games, slot machines, newly opened poker room and, opening this summer, a state-of-the-art Pink's Race and Sports Book Lounge serving authentic hot dogs from LA's famous Pink's.

Award-winning restaurants are featured throughout the property offering world-class cuisine to satisfy any cravings. Opening this summer Strip House, one of New York's most acclaimed upscale steakhouses; KOI a celebrity favorite from Los Angeles; Yolos, a quirky, neon Mexican restaurant; traditional Italian fare from Alfredo of Rome; and for quick treats like sandwiches and salads on the run, Earl of Sandwich is schedule to make its Las Vegas debut. Already open on the casino floor for early morning breakfast, late night munchies and everything in-between, the new 24 hour sexy coffee shop, Planet Dailies and favorites such as P.F. Chang's China Bistro and the acclaimed Spice Market Buffet are always crowd pleasers.

Nightlife at Planet Hollywood Resort & Casino is certain to keep the party going with new meeting spots including the Extra Lounge with entertainment and the most current celebrity happenings named for the entertainment news magazine that has its exclusive Las Vegas headquarters on property; Heart Bar, located in the center of the casino floor is quickly becoming the hot spot to enjoy cocktails and rendezvous with friends; and, three projects from South Beach Miami's hottest club operators including, Living Room a sexy lounge; opening soon, Prive nightclub and, later in the fall, a third, soon-to-be-announced club from the Opium Group.

Entertainment at Planet Hollywood Resort & Casino offers a variety of unique standing productions as well as special events. At the 7,000 seat newly renovated Theatre for the Performing Arts or at the 1,500 seat brand new Showroom guests can enjoy headline concerts, the all new, highly anticipated The Beauty of Magic starring magician Hans Klok and featuring guest superstar Carmen Electra and an original production of Stomp Out Loud from the creators of Stomp.

Planet Hollywood Resort & Casino creates dream Las Vegas weddings in The Chapel, a romantic setting for couples to tie-the-knot and fulfill their desires for their most treasured day. For larger affairs and meetings, the resort has over 75,000 square feet of meeting space including an impressive Grand Ballroom and a full service business center.

Pampering is an important part of the entire Las Vegas experience and the Planet Hollywood Spa by Mandara has all you need to treat yourself to the ultimate in Hollywood indulgences. With specialty massages, exotic facials, body treatments to relax and invigorate the body and spirit, a fitness center and a full range of hair, nail services and make-up application, there is something for everyone at the spa. If tanning and swimming are more your style, the pool deck on the sixth floor of the resort has two over-sized pools, hot tubs, plenty of lounge chairs for relaxing and a seasonal cafe featuring al fresco dining.

Las Vegas is known for great shopping experiences and guests looking for retail therapy will not be disappointed. The retail shops located in the hotel lobby include Hollywood Obsessions for memorabilia collectors, and PH The Store offering the latest in Planet Hollywood gear and sundries. Miracle Mile Shops at Planet Hollywood with over 170 unique retailers and dining offerings is situated within the main resort complex. Soon guests and shoppers will have access to world famous Trader Vic's for dining and sipping their trade-mark cocktails; Hawaiian Tropic Zone will feature an inventive menu with a tropical flavor; the first-ever Las Vegas H&M and, already open, a four story Urban Outfitters full of funky and trendy clothing and items for the home and body.

On the Southeast corner of the property construction is underway for the Planet Hollywood Towers by Westgate, set to open in 2009. A soaring glass tower at fifty stories high, Planet Hollywood Towers by Westgate will feature 1200 luxuriously appointed vacation villas and 28 exclusive penthouse suites with 3.2 million square feet of living space, an exotic tropical pool complete with sandy beach and private cabanas, an elite 46th floor pool for the exclusive penthouse suites, a world class fitness facility, restaurants, and meeting space.

Planet Hollywood Resort & Casino is a joint venture partnership involving Robert Earl, Founder and CEO of Planet Hollywood International Inc, Bay Harbour Management LLC, and Starwood Hotels & Resorts Worldwide Inc and is a member of the Starwood Preferred Guest program. the source
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