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Renovation ahead for Bally's Casino
Press of Atlantic City,
Monday, November 16, 2009 at 10:28:07 AM
Bally's Atlantic City once was the runner-up to Borgata Hotel Casino & Spa in earnings power among the resort's 11 gaming halls.
At its peak, Bally's churned out more than $65 million in monthly revenue, but those pre-recession days are long gone. In the past year, it has slipped from being the second-highest grossing casino to No. 3 in a troubling trend that has wiped away millions in revenue.
Harrah's Entertainment Inc., Bally's owner, blames the decline largely on the slump in the convention trade, so it is planning to refurbish the casino hotel to make it more attractive to business customers.
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